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Starbucks Korea’s ‘Tank Day’ Controversy: What Went Wrong?

Daniel Kim Views  

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Major international outlets gave prominent coverage to the controversy over Starbucks Korea’s so‑called “Tank Day” marketing tied to the May 18 pro-democracy movement anniversary. The Guardian reported on May 18 (local time) that Starbucks Korea’s CEO Son Jung-hyun was dismissed amid the backlash, saying the “Tank Day” event provoked outrage after critics accused it of “maliciously mocking” the violent crackdowns of Korea’s authoritarian era. Reuters noted the campaign even used language reminiscent of the evasive arguments once deployed to conceal the 1987 torture death of Park Jong-chul, reopening painful memories in South Korea’s modern history. AFP emphasized that the phrase “Tank Day” drew strong criticism because it evoked the military vehicles used to suppress the 1980 pro-democracy protests. #Starbucks #Reuters #Guardian #TankDay #AFP Yonhap News TV — Inquiries and tips: KakaoTalk/LINE jebo23; Choi Jin-kyung (highjean@yna.co.kr)

Daniel Kim
content@tenbizt.com

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