Jisoo Becomes Pokémon’s Global Ambassador: What You Need to Know About the 30th Anniversary Campaign

BLACKPINK’s Jisoo is making waves as the main ambassador for the Pokémon 30th Anniversary Global Campaign.

On February 9, Jisoo took to her social media, sharing photos from the Pokémon ‘What’s Your Favorite’ campaign set. She captioned the post, “My fluffy little companion and adventurous friend, my favorite Pokémon: Eevee. What’s your favorite?”

In the released images, Jisoo sports an Eevee hat, her favorite Pokémon character, while striking playful poses. She’s seen holding a Poké Ball, channeling a Pokémon trainer, which sent fans into a frenzy. The K-pop star beams with joy as she poses with various Eevee plushies and showcases an array of Pokémon character keychains.

Industry insiders reveal that Jisoo has been tapped as the face of ‘What’s Your Favorite?’, a major global campaign celebrating Pokémon’s 30th anniversary. Her debut photoshoot for the campaign features her in Eevee-inspired outfits and accessories, including a hat mimicking Eevee’s ears, as she gazes captivating at the camera.

During the shoot, Jisoo shared her enthusiasm, saying, “I’m a big fan of games and anime, and Eevee’s diverse evolution possibilities really resonate with me. I see parallels between Eevee’s adaptability and my own growth through various concepts, making this collaboration extra special.”

On-set sources praised Jisoo’s professionalism, noting how her elegant yet adorable image perfectly aligns with Pokémon’s universal appeal. They were impressed by her commitment to the character and her ability to deliver a wide range of expressions throughout the shoot.

Jisoo’s flawless complexion and striking features stood out even among the cute Pokémon merchandise. Her bright, expressive eyes blended seamlessly with the whimsical setting, earning her comparisons to a video game character come to life.

Social media exploded with hashtags like ‘#JISOOxPokemon’ and ‘#HumanEevee’ topping global trends following the photoshoot’s release. Fans gushed with comments such as “Jisoo can do no wrong,” “She looks genuinely thrilled,” “Jisoo and animated characters are a perfect match,” “If Eevee were human, it’d be Jisoo,” and “This casting couldn’t be more spot-on.”

The campaign video is set to light up billboards in major cities worldwide, including Seoul. Limited-edition Pokémon merchandise featuring Jisoo will hit stores globally in mid-February, with experts predicting sellouts due to the “Jisoo effect.”

In other news, Jisoo is set to make her acting debut in the Netflix series ‘Monthly Boyfriend,’ premiering March 6. She’ll play Mirae, a webtoon PD who explores romance through virtual dating simulations. Additionally, BLACKPINK is dropping their mini-album ‘DEADLINE’ on February 27 at 2 PM, marking their first group release in about three years and five months since their sophomore album ‘BORN PINK.’