Hyundai Staria EV Set to Launch
Direct Target on PV5’s Market Lead
Competing with a Broader Lineup
Staria EV – Source: Hyundai
Hyundai is preparing to introduce the Staria EV mid-month across multiple trims, a move that could sharpen competition in the electric MPV segment.
Kia’s PV5 currently dominates the segment, selling more than 3,000 units a month and centering the market around that single model.
Hyundai hopes to shift that balance with the Staria EV, leveraging the established strengths of the ICE Staria to reshape the market landscape.
Five-Trim Lineup
From Families to Fleet Use
Staria EV – Source: Hyundai
The Staria EV will be offered in five configurations: 6- and 7-seat passenger versions, an 11-seat people-mover, plus 3- and 5-seat van variants.
That mix lets Hyundai address multiple customer groups at once — from family buyers and executive transport to commercial logistics operators.
By broadening applications across passenger and cargo roles, Hyundai strengthens the Staria EV’s ability to respond to market demand compared with a single-model approach.
Up to 395 km Range
Class-Leading Space and Usable Power
Staria EV – Source: Hyundai
Hyundai rates the Staria EV’s range at roughly 370–395 km (about 230–245 miles), with a top figure near 395 km (≈245 miles) depending on configuration.
Power comes from an 84-kWh battery paired with a 217-hp electric motor, a combination that provides usable performance for both passenger and commercial duties.
Overall length is 5,255 mm (206.9 in) with a 3,275 mm (129.0 in) wheelbase, dimensions that translate into class-leading interior volume.
The Staria EV also includes vehicle-to-load (V2L) capability, boosting its utility for camping, outdoor work and other off-grid uses.
Pricing Is a Key Challenge
Market Impact to Watch
Staria EV – Source: Hyundai
The Staria EV is expected to be priced in the low- to mid-₩40 million range (roughly ₩40–45 million), equivalent to about $30,000–$33,750 USD.
That places it roughly ₩10 million (about $7,500 USD) above the Kia PV5, leaving price competitiveness as a potential weak spot.
Sales of the ICE Staria have declined about 25% year-on-year, so Hyundai will be counting on the EV to help revive the model line’s results.
Ultimately, Hyundai will need to strike the right balance between pricing and product value. The Staria EV’s rollout is likely to reshape competition in the electric MPV segment, and the market will be watching closely.
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