Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Meet the ‘Psy of Philippine Guides’ Who Is Bridging Two Cultures

Daniel Kim Views  

Translation result.

I
I shot the sunrise just before landing at Manila Airport from a Cebu Pacific flight while covering the Asia Economic Cooperation Forum. That day I met Luii, a Korean guide nicknamed the “Psy of Philippine guides.” It felt like the starting point for our Neighborhood Global Stories series. (Photo by reporter Kim Kyung-hoon)

The guide, Luii, whom I met while reporting in the Philippines, was far more than a typical tour guide.

He didn’t just point out sights — he was a storyteller who brought the land and its people to life. His delivery was rough around the edges but utterly magnetic. When his narration ran long, he’d cue music to set the mood, then weave in history to draw everyone in. The whole scene felt like live TV, and at its center was his knack for reading people.

Luii didn’t sugarcoat life in the Philippines. Rice prices have surged since before COVID, and while some people hold vast wealth, others are still trying to rebuild lives on ash-covered land after the Taal eruption. It was a landscape where tourist glamour and the weight of everyday life coexist.

What struck me most was how he opened people up. He handed kids small snacks and shared local fruit to dissolve the awkwardness of unfamiliar places. Then, almost effortlessly, he steered visitors toward restaurants and shops, nudging wallets open. It was a calculated route, yes, but it began with genuine human understanding.

He also offered a blunt observation: Korean volunteer groups do crucial work building houses and digging wells, but they sometimes skimp on small tips for the local helpers who do the day-to-day labor. For many tourism workers, tips aren’t mere niceties — they’re a way to survive. That point made me rethink how we show up in other countries.

Luii described himself as someone who got this far by working days and studying nights. He studies Philippine history and promotes Korea, positioning himself as a messenger between the two countries. He’s not just a guide — he’s a bridge between people.

That day we caught a sea bream while fishing, but in hindsight he was the one who’d hooked us. He captured visitors’ hearts the way a fisherman catches fish.

The encounter left me asking: how far does our “Neighborhood People” series reach? The life story handed to us by a Filipino guide felt familiar — another reminder that neighborhoods don’t stop at borders.

Where people live is our neighborhood. A single person’s story at a foreign tourist spot made us look inward. Our “Neighborhood People” series is expanding beyond borders, growing into a global neighborhood story. The Philippines coverage will continue in several more installments.

Daniel Kim
content@tenbizt.com

Comments0

300

Comments0

[Tour] Latest Stories

  • FIFA World Cup 2026: 10 Must-Visit Fan Festivals Across the USA
    FIFA World Cup 2026: 10 Must-Visit Fan Festivals Across the USA
  • Escape the Heat: Why Sapporo Is Japan’s Best Summer Destination
    Escape the Heat: Why Sapporo Is Japan's Best Summer Destination
  • 25 Days of Pure Brazil: Explore the Amazon and Hidden Sand Dunes
    25 Days of Pure Brazil: Explore the Amazon and Hidden Sand Dunes
  • Inside the Stunning Architecture of South Korea’s Museum SAN
    Inside the Stunning Architecture of South Korea's Museum SAN
  • First Canopy by Hilton in Asia-Pacific Debuts on Japan’s Miyako Island
    First Canopy by Hilton in Asia-Pacific Debuts on Japan's Miyako Island
  • Stay 3 Nights, Pay for 2 at Vietnam’s Michelin-Listed Luxury Resort
    Stay 3 Nights, Pay for 2 at Vietnam's Michelin-Listed Luxury Resort

Weekly Best Articles

  • Choi Dong-seok’s Family Bond: How a Simple Engraving Reveals Deep Love for His Children
  • Kwak Sun-hee’s Stunning Wedding Photos: A Celebration of Love and Courage
  • Is ‘I Am a Natural Person’ Just a Big Lie? Comedian Yoon-taek Reveals Shocking Secrets!
  • Health Scare: Why Fans Are Worried About Go Ji Yong’s Dramatic Weight Loss
  • Discover the Winter Gongju Chestnut Festival: A Taste of Korea at H-Mart in the USA!
  • 2026 Spring Wildfire Prevention: How Gyeryong City is Cutting Response Time to 30 Minutes!

You May Also Like

  • 1
    Ukraine’s EU Bid Surges as Hungary Drops Opposition Amid Russian Attacks

    Politics 

    Ukraine’s EU Bid Surges as Hungary Drops Opposition Amid Russian Attacks
  • 2
    Trump Backs Colombia's 'El Tigre' — What It Means for U.S. Relations

    Politics 

    Trump Backs Colombia’s ‘El Tigre’ — What It Means for U.S. Relations
  • 3
    Trump Backs Colombia's Far-Right Outsider—What's at Stake?

    Politics 

    Trump Backs Colombia’s Far-Right Outsider—What’s at Stake?
  • 4
    12.5% Tariff Hit: South Korea Faces New U.S. Trade Penalties

    Politics 

    12.5% Tariff Hit: South Korea Faces New U.S. Trade Penalties
  • 5
    12.5% Tariff Alert: Why the U.S. Is Targeting South Korean Imports

    Politics 

    12.5% Tariff Alert: Why the U.S. Is Targeting South Korean Imports

Popular Now

  • 1
    Marta Kostyuk Makes History at French Open Amid Ukraine Crisis

    Politics&nbsp

  • 2
    37 Years in Exile: The Tiananmen Leader Who Just Wants to Go Home

    Politics&nbsp

  • 3
    South Korea's Cheongju Airport Faces Crisis as Passenger Numbers Explode

    Politics&nbsp

  • 4
    Nuclear Submarine Race: South Korea's High-Stakes Bid for U.S. Fuel

    Politics&nbsp

  • 5
    France Finally Admits Complicity in the 1994 Rwandan Genocide

    Politics&nbsp

Weekly Best Articles

  • Choi Dong-seok’s Family Bond: How a Simple Engraving Reveals Deep Love for His Children
  • Kwak Sun-hee’s Stunning Wedding Photos: A Celebration of Love and Courage
  • Is ‘I Am a Natural Person’ Just a Big Lie? Comedian Yoon-taek Reveals Shocking Secrets!
  • Health Scare: Why Fans Are Worried About Go Ji Yong’s Dramatic Weight Loss
  • Discover the Winter Gongju Chestnut Festival: A Taste of Korea at H-Mart in the USA!
  • 2026 Spring Wildfire Prevention: How Gyeryong City is Cutting Response Time to 30 Minutes!

Must-Reads

  • 1
    Ukraine’s EU Bid Surges as Hungary Drops Opposition Amid Russian Attacks

    Politics 

    Ukraine’s EU Bid Surges as Hungary Drops Opposition Amid Russian Attacks
  • 2
    Trump Backs Colombia's 'El Tigre' — What It Means for U.S. Relations

    Politics 

    Trump Backs Colombia’s ‘El Tigre’ — What It Means for U.S. Relations
  • 3
    Trump Backs Colombia's Far-Right Outsider—What's at Stake?

    Politics 

    Trump Backs Colombia’s Far-Right Outsider—What’s at Stake?
  • 4
    12.5% Tariff Hit: South Korea Faces New U.S. Trade Penalties

    Politics 

    12.5% Tariff Hit: South Korea Faces New U.S. Trade Penalties
  • 5
    12.5% Tariff Alert: Why the U.S. Is Targeting South Korean Imports

    Politics 

    12.5% Tariff Alert: Why the U.S. Is Targeting South Korean Imports

Popular Now

  • 1
    Marta Kostyuk Makes History at French Open Amid Ukraine Crisis

    Politics 

  • 2
    37 Years in Exile: The Tiananmen Leader Who Just Wants to Go Home

    Politics 

  • 3
    South Korea's Cheongju Airport Faces Crisis as Passenger Numbers Explode

    Politics 

  • 4
    Nuclear Submarine Race: South Korea's High-Stakes Bid for U.S. Fuel

    Politics 

  • 5
    France Finally Admits Complicity in the 1994 Rwandan Genocide

    Politics