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[Herald Economy=Ham Young-hoon] Thailand — a country bursting with diverse attractions — is turning up the volume on diving tourism.
Places like the Philippines and Saipan have long been known for diving, and now Thailand is actively promoting its own marine assets to compete in that space.
On the 10th, the Tourism Authority of Thailand announced a strategic partnership with the Professional Association of Diving Instructors (PADI). The goal: to position Thailand as a diving destination that blends wellness, marine conservation and high-quality tourism experiences.
Over the past 25 years, Thailand has issued more than 2.5 million PADI certifications, the authority noted — a clear sign of a mature diving industry supported by experienced instructors and an engaged marine conservation community.
Thailand ranks second worldwide in PADI certifications and hosts nine PADI Eco Centers certified by the UN-affiliated Reef-World Foundation. The country has also backed the launches of PADI’s Global Shark and Ray Conservation Program and the Global Census led by Fast Manta Krabi.
The Tourism Authority says this partnership supports its new campaign, “Healing is the New Luxury,” and aims to make scuba diving a key element in elevating Thailand’s tourism quality.
The Tourism Authority and PADI will invite an award-winning group of international journalists to showcase how scuba diving can anchor wellness-focused travel in Thailand. Participants will get hands-on access to Fast Manta Krabi’s new three-day, destination-focused diving program, taking part in coral reef protection, marine debris cleanups and shark and ray research.
The media program will also include carefully selected accommodations at Krabi’s main coastal resorts, drawing a direct line between diving and Thailand’s broader wellness offerings. Confirmed resort partners include Varana Krabi Hotel, The Ritz-Carlton Phulay Bay and Banyan Tree Krabi.
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