Exploring the Major Benefits of Kiwoom Heroes’ Continued Collaboration with Woongjin Free Life

Photo: Kiwoom Heroes

[By Kang Tae-gu, Sports Today] Kiwoom Heroes (CEO Wi Jae-min) announced a renewed partnership with total life-care company Woongjin FreeD Life, marking the second consecutive year of the collaboration.

As part of the agreement, Kiwoom Heroes will grant Woongjin FreeD Life advertising rights on the LED board behind home plate, while Woongjin FreeD Life will act as a sponsor.

\”We’re genuinely pleased to team up again with Woongjin FreeD Life, a leader in the pre-planning and life-care industry,\” said Wi Jae-min, CEO of Kiwoom Heroes. \”Building on last season’s collaboration, we’ll work closely with the company to bring fans even more engaging experiences this year.\”

Moon Ho-sang, CEO of Woongjin FreeD Life, added, \”Through pro baseball — a sport loved by many — we aim to bring the value of total life care into people’s everyday lives, moving beyond traditional funeral services. Our total life-care platform is designed to be part of every moment, not just the special ones. We look forward to building that journey together with baseball fans.\”

Woongjin FreeD Life is the No. 1 company in South Korea’s pre-planning and life-care sector, with total assets of 2.9236 trillion KRW (about 2.19 billion USD) and accumulated customer deposits of 2.6220 trillion KRW (about 1.97 billion USD). Founded in 2002, the company has led the market for more than 20 years and is the only firm in the sector to have participated in major national protocol events. After joining the Woongjin Group in 2025, it relaunched as Woongjin FreeD Life and is advancing its position as a total life-care company.

[By Kang Tae-gu, Sports Today sports@stoo.com]
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