Discover the Unique Style of KiiiKiii’s Haum: A Deep Dive into Her Latest Beauty Shoot

Photo=Marie Claire

[Sports Today reporter Jeong Ye-won] Ha-eum of KiiiKiii has firmly established herself as a next-generation beauty icon.

A fashion magazine recently unveiled a beauty pictorial featuring Ha-eum on its official social channels.

In the spread, she embraces bold styling—short cropped hair, choppy bangs and overlined lips—projecting a strikingly different mood from her usual image. Her poised, relaxed expressions—at times staring into the distance, at others offering a wink—command attention, while colored contacts and inventive makeup amplify a mysterious, almost feline aura.

The shoot was accompanied by a short film that opens on a cat before cutting to Ha-eum’s intense gaze, instantly drawing viewers in. She delivers quirky yet refined choreography and hand gestures, even slipping a shoe over her hand to mimic a light step. The sequence effectively channels feline movement, underscoring her expressive range and photogenic instincts.

Since debut, Ha-eum has stood out for her ability to inhabit diverse concepts and for her distinctive visuals. Her upturned eyes paired with a charming face create a unique “cat-like” look that allows her to make any concept distinctly her own, whether in music videos, televised performances, editorials, advertising or social media.

Musically, she brings a soft, dreamlike tone that deepens the impact of KiiiKiii’s songs, while her long limbs enable expansive, high-energy performances that elevate the group on stage.

This pictorial reveals a fresh facet of Ha-eum and sharpens her potential as a beauty tastemaker. Industry observers expect her influence to extend beyond music into fashion, beauty and other creative arenas.

KiiiKiii’s title track “404 (New Era)” from their 2nd mini album Delulu Pack, released Jan. 26, topped the Circle Chart’s February monthly digital and streaming charts—marking the group’s first monthly No. 1 since debut. The group also charted on Billboard’s Global (excl. U.S.) chart for four consecutive weeks and appeared across multiple Billboard Japan charts, including Hot Albums, Artist 100 and Hit Seeker Song, demonstrating growing international reach. They secured a triple crown on music shows and ranked No. 1 in the March 2026 rookie idol group brand reputation rankings, continuing the “GenZ Me” phenomenon.

[Sports Today reporter Jeong Ye-won ent@stoo.com]
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