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Cathay Pacific Unveils ‘Spirit of Hong Kong’ Aircraft: Celebrating 80 Years of Service

Daniel Kim Views  

 Cathay Pacific
 Cathay Pacific

Cathay Pacific Airways celebrated its 80th anniversary by unveiling a striking special livery at Incheon International Airport and announced on March 23 that it will boost its branding efforts in the South Korean market.

The new plane—named the Spirit of Hong Kong—is the third of Cathay Pacific’s 80th-anniversary liveries revealed this year. The design was created in collaboration with the West Kowloon Cultural District Authority to showcase Hong Kong’s vibrant arts and culture.

The livery echoes the “Gallery in the Skies” concept from Cathay’s next-generation business seat, the Aria Suite.

Aria Suite is a premium cabin experience arranged like an onboard gallery, letting passengers enjoy art while they fly. The exterior artwork artistically traces Cathay Pacific’s 80-year journey of connecting people, cities and possibilities.

Officials at the unveiling included Yang Seok-ho, head of Cathay Pacific in South Korea; Kim Yoon-ho, director of the Hong Kong Tourism Board office; and Jo Eun-byul, head of the Seoul office of the Hong Kong Economic and Trade Office. The event also featured vintage uniforms from different eras—like the 1950s Air Force–gray dress uniform and the 1990s striped blouse—each reflecting the service philosophy of its time.

Alongside the reveal, Cathay Pacific said it will expand service on the Incheon–Hong Kong route. Starting March 30, daily flights will increase from four to five, giving travelers more flexibility.

“We created this special livery to share Cathay Pacific’s 80-year journey with our passengers and to introduce a fresh flying experience,” said Yang Seok-ho. “We will continue to offer distinctive travel experiences and programs that connect everyday life with travel.”

Daniel Kim
content@tenbizt.com

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