How a New Partnership is Revolutionizing Healthy Travel: Key Insights from Korea’s Health Agency and Hana Tour
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The Korea Disease Control and Prevention Agency (KDCA) announced that it signed a public–private cooperation agreement with Hana Tour at its Osong headquarters on the afternoon of the 20th to promote healthier international travel for South Koreans.
The goal is to build a traveler-centered health and quarantine system. By partnering with travel agencies—the first touchpoint for most travelers—the agencies plan to deliver infectious-disease and general health guidance more effectively and encourage a culture of self-care while abroad.
The agreement includes expanding traveler-focused infectious-disease and health information; planning and running campaigns around holidays and major international events; co-creating and producing content; and identifying collaboration opportunities across the full travel cycle (booking–departure–on-site–arrival).
Under the pact, the partners will broaden ongoing, situation-tailored infectious-disease and health updates and roll out joint campaigns during peak travel times like holidays and international gatherings.
They also plan to extend cooperation to include foreigners arriving in Korea, so the effort will cover every stage of international travel—not just Koreans leaving the country.
Even before signing, the two organizations were already sending prevention-focused alerts to customers who booked travel packages, providing guidance for before, during, and after trips. Tied into Hana Tour’s long-running Safety & Joy campaign—one of the few continuous industry efforts since the COVID-19 period—this partnership will expand messaging beyond infectious diseases to cover essential travel-health tips.
Hana Tour CEO Song Mi-sun said, “Government–private cooperation is essential for the healthy international travel of our citizens. We will create a new benchmark for the safest travel so travelers can feel secure and truly enjoy their trips.”
KDCA Commissioner Im Seung-gwan added, “This agreement marks an important shift in quarantine strategy—from simply trying to block entry to focusing on traveler-centered prevention. We will actively support healthy international travel through a variety of public–private initiatives going forward.”
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