How AI is Revolutionizing Hotel Bookings: Discover yeyak’s Game-Changing B2B Solution

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Riad Corporation, which runs the AI (artificial intelligence)–based hotel booking service ‘yeyak’, announced on the 19th that it has closed a seed-bridge round with Saje Partners, a Silicon Valley–based venture capital firm.

Yeyak is a B2B platform from Riad Corporation that streamlines every aspect of group lodging operations — from sourcing hotels and managing quotes to creating booking pages and handling participant reservations.

The brand intentionally uses the everyday Korean word “yeyak” as its name to spotlight the strengths of Korean travel in the global B2B market. The platform was built for travel agencies, event planners, corporate travel managers, and VIP protocol teams who need to manage group accommodations without specialized systems.

Yeyak gives users access to hotel inventory worldwide, lets them communicate in real time with multiple hotel contacts, and enables easy quote collection and comparison. Clients can launch a custom booking page for guests, and organizers can track reservation status and participant details in one unified system.

According to Riad Corporation, the service cuts hotel quote preparation time by roughly four times and enables the same staff to handle up to three times more booking requests. In short, it replaces cumbersome manual workflows with a far more organized approach to group lodging.

The new funding will accelerate the company’s global push, with a focus on North America. Even as an early-stage startup, Riad already earns more than 90% of its revenue from North America and other overseas markets, signaling growing traction in the global travel industry.

Byungju Lee, CEO of Riad Corporation, said, “We expect yeyak to serve as a benchmark for AI capabilities in the K-travel industry. This investment will help us build the infrastructure to lead AI adoption across the global travel sector.”

A Saje Partners representative added, “Riad deeply understands the slow digital transformation within the B2B travel market and has been relentlessly addressing that challenge. We will actively support the company so it can strengthen its global competitiveness with an AI-native strategy.”

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