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K리그 2026: What to Expect from the Upcoming Season Media Day?

Daniel Kim Views  

The K League is set to kick off its new season on the 28th, with the ‘Hana Bank K League 2026 Media Day’ serving as the official launch event for media and fans alike.
Image credit: Korea Professional Football League

The K League 1 Media Day is scheduled for 11 AM on the 25th, followed by the K League 2 Media Day at 3 PM on the same day. Both events will take place at the Swiss Grand Hotel Convention Center in Hong-eun-dong, Seodaemun-gu, Seoul.

Lee Kwang-yong will host the K League 1 Media Day, where coaches and key players from all 12 K League 1 teams will gather to share their goals and expectations for the upcoming season.

The K League 2 Media Day, hosted by So Jun-il, will feature coaches from all 17 teams. This event will focus on coach-to-coach discussions about opening matchups, with each team outlining their objectives and promotion aspirations for the season ahead.

This year’s Media Day will welcome 200 lucky fans selected through a pre-event lottery. The K League has made it a tradition to include fans in these events, adding to the excitement as the new season approaches.

Winning fans will have the opportunity to attend Media Day and participate in exclusive photo sessions. Interested supporters can apply through the K League’s official Instagram profile link or the Kick app. Full details on the application process are available on the K League’s official social media channels.

A highlight of this year’s Media Day will be the unveiling of the official intro videos for the 2026 K League 1 and K League 2 seasons. These videos, created using cutting-edge AI technology, promise to capture the league’s dynamic energy and fan passion through impressive visuals. The intro videos will feature prominently in K League broadcasts throughout the season.

Fans can catch live broadcasts of the K League 1 Media Day on ENA SPORTS, JTBC Sports, Coupang Play, and the official K League YouTube channel. The K League 2 Media Day will be streamed on MAXPORTS, Sports for All TV, Coupang Play, and the K League’s YouTube channel.

[By Shin Se-young, Sports Today sports@stoo.com ] Your source for the most accessible and entertaining sports news ⓒ Sports Today

Daniel Kim
content@tenbizt.com

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