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The Korea Consumer Agency is mobilizing a 60-member ‘2026 Advertising Monitoring Team’ to monitor AI-enabled false and exaggerated advertising.
The agency held a launch ceremony on the 20th and formally appointed the 60 members.
Beginning in April, the team will conduct intensive monitoring of social media platforms—particularly YouTube—over a roughly five-month period.
Monitoring will prioritize suspected false or exaggerated ads that leverage emerging AI technologies, such as deepfakes (synthetic faces and bodies), to overstate product claims.
The launch event also provided preliminary training on relevant laws and highlighted major examples of AI-related false and exaggerated advertising.
Since the team’s initial formation in 2019, 295 citizens have participated, identifying more than 2,500 suspected cases of unfair advertising through last year.
Last year, joint monitoring efforts with government ministries produced corrective outcomes, including addressing false intellectual property labeling on high-demand consumer products like kitchenware.
This year, the agency expanded the team from 50 to 60 members and opened participation beyond college students to all citizens aged 19 and older, increasing public engagement and broadening the scope of ad surveillance.
The Korea Consumer Agency said it will carefully review suspected AI-driven false and exaggerated ads identified by the team and press businesses to voluntarily remedy violations. It added that it will proactively respond to emerging AI advertising formats to establish a market environment that consumers can trust.
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