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Ottogi announced on the 13th that it launched two new reduced-sugar Cup Noodle varieties under its LIGHT&JOY light-food brand (pictured).
Ottogi is building on the strong response to last November’s LIGHT&JOY reduced-sugar Cup Noodle Buldak by expanding the line with LIGHT&JOY Reduced-Sugar Cup Noodle Rosé and Spicy Jjimdak. The new offerings preserve the layered flavors fans expect from Cup Noodle while cutting back on sugar and calories.
The Rosé flavor recreates the spicy rosé tteokbokki profile—less greasy, cleaner heat. It reduces sugar by more than 30% and trims about 15 kcal compared with the original Cup Noodle Rosé, delivering a sharper, more refined spice. The Spicy Jjimdak captures the savory, spicy bite of glass noodles soaked in Andong jjimdak sauce; it cuts sugar by over 50%, lowers calories by around 10 kcal versus the previous Cup Noodle Spicy Jjimdak, and boosts the heat.
Meanwhile, Ottogi also refreshed its existing Cup Noodle lineup, relaunching Cup Noodle Jjamppong and Cup Noodle Jjajang as Cup Noodle Jin Jjamppong and Cup Noodle Jjashuleng.
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