Discover the Flavor Explosion: Kim Yong-bin’s Daechang Dakbokkeumtang Launches with 37% Discount!

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[Sports Seoul | Reporter Cho Sun-woo] Ourhome has launched a new product: Kim Yong-bin’s Daechang Dakbokkeumtang, the winning \”soup\” entry from the TV show New Product Launch Pyeonstorang (hereafter Pyeonstorang).

Inspired by the version Kim Yong-bin showcased on the May 8 episode of Pyeonstorang, this ready-to-eat dish mixes chicken stew with daechang (large beef intestine) to create a deep, savory broth, finished with roasted ground soybean powder for extra depth.

The company says it carefully balanced the flavors so the daechang’s richness melds naturally into the soup, and that it packs generous portions of both chicken and daechang for a hearty, satisfying meal.

Ourhome will offer the new item as a convenience meal and will also introduce it across its restaurant and catering channels.

To celebrate the launch, the company is running promotions including up to 37% off on its online store, along with interactive campaigns such as photo-review and verification events.

An Ourhome spokesperson said, \”Kim Yong-bin’s daechang dakbokkeumtang delivers a richer broth than our existing dakbokkeumtang offerings. We will continue expanding consumer experiences through coordinated online and offline product and menu operations.\” blessoo@sportsseoul.com