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On the afternoon of the 26th, the 2025 Thejian X Hanbokgung Collaboration Fashion Show lit up Da Vinci Hall at the Ramada Songdo Hotel in Dongchun-dong, Yeonsu District, Incheon.
Miss Universe titleholder Park Joo-hee, alongside Kim Seong-shin, Lee Chae-bin and Jung So-ra, posed for a commemorative photo.
The event, organized and hosted by The SSA Co., Ltd. (CEO Son Seon-ah) in collaboration with Thejian Dress (CEO Kim Ji-young) and Hanbokgung (CEO Lee Eun-jin), showcased roughly 40 models on the runway. The presentation fused the timeless elegance of traditional hanbok with the sleek sophistication of modern dresses, delivering a fresh and emotionally resonant experience.
Son Seon-ah, CEO of The SSA Co., Ltd., said, \”We will take the lead in discovering models with diverse talents—from Miss contestants to senior models. Through this event, we hope to introduce a new wave in Korean fashion to the world.\”
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