Unlock Your Active Lifestyle: Discover Lotte Home Shopping’s New Sportswear Line for Men

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Lotte Homeshopping said on the 23rd that it’s leaning into the growing fitness-as-a-lifestyle trend by rolling out a slate of new activewear brands and beefing up its unisex lines to draw more male shoppers.

Last year, orders for leisure-sports products on Lotte Homeshopping rose 20% year over year. More consumers are taking up running, gym workouts and other activities, and the athleisure trend—wearing sportswear as everyday clothes—has continued to spread.

Men’s purchases have climbed, too, since coordinated top-and-bottom sets and wallet-friendly pricing make it easy to buy a full outfit without stressing over styling. In response, Lotte Homeshopping plans to double its new-product lineup—focusing on distinctive brands and exclusive items—and expand its men’s selection.

Beginning on the 24th, the retailer will spotlight a large assortment of new active pieces across its fashion programming.

For example, it will significantly expand the men’s and unisex offerings from Italian label Maison BOB (BOB), which surpassed 230 hundred million KRW (about 17,250,000 USD) in orders within a year of its launch. About 10 new styles will be rolled out in sequence, from the HYBE Lead setup—ideal for transitional-season workouts and everyday wear—to the patchwork-design \”Craft Artico\” sweatshirt.

On the 28th, Lotte Homeshopping will introduce comfort sets—hoodies, sweatshirts and pants—from Pan Am’s heritage brand Pan Am in both men’s and women’s lines. It will also offer pieces from French sportswear designer Castelbajac, including a Monogram nylon jacket and two styles of Relax double-webbing pants.

On the online marketplace Lotte iMall, the \”Leports Lucky Festa\” runs through the 30th of this month, featuring popular active brands like Nike, New Balance and Hazzys at discounts of up to 21%. The site will also present styling ideas via a \”Sport-by-Sport Recommended Styles\” section that highlights top picks for running, fitness and golf.

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