How NUGRAY’s ‘Milky Drop Collection’ is Revolutionizing Personal Color Makeup in 2026

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Skincare-meets-makeup brand Nugray dropped its new Milky Drop Collection for the flagship Semo Tap Cheek on the 1st, signaling a clear move into personalized color cosmetics. The line presents finely tuned shades for specific skin tones, tapping into the beauty world’s ongoing personal-color craze.

Aimed at the 2026 S/S season, Milky Drop zeroes in on light skin tones and promises soft, luminous color. Its milky, creamy texture—paired with a juicy, fresh sensation—melts into skin for a sheer, edge-free finish that looks natural and dewy.

The collection launches with two shades: Milky Peach Tap and Milky Taro Tap. Milky Peach Tap is a pale peach-coral that flatters spring warm tones, while Milky Taro Tap is a pale lavender-pink recommended for summer cool tones.

To mark the release, Nugray is running an exclusive promotion on Naver Smart Store—offering up to 41% off plus a free Numush Mini Puff—making it easy for online shoppers to try the new shades.

Matching makeup to individual skin tones has emerged as a major trend, and demand is growing for cosmetics that double as skincare. That shift toward “skincare makeup” appears to be what Nugray is responding to with this launch, blending cosmetic color with skin-friendly textures and finishes.

A company spokesperson said the collection was developed in direct response to customers asking for more light-tone options and that Nugray will continue rolling out collections driven by consumer needs.