Why 520,000 Customers Trust Sulwhasoo’s Yoonjo Essence: Exclusive Festival Offers Inside!

[Content][Korea Financial News reporter Park Seul-gi]

Sulwhasoo, the global luxury beauty brand, announced on the 30th that it is launching a new global campaign for its best-selling Yoonjo Essence. In South Korea, the brand is kicking off the Yoonjo Festival today.

The campaign highlights Yoonjo Essence’s core promise: to target age-related skin concerns—surface dryness, rough texture, fine lines, visible pores and dullness—while fortifying the skin’s ability to recover, helping slow accelerated aging.

Through this campaign, Sulwhasoo aims to convey a layered message about skin balance and resilience to customers worldwide.

As part of the effort, Sulwhasoo will host the Yoonjo Festival on major domestic online retailers from March 30 through April 19. During the event, customers who purchase Yoonjo Essence (90ml/120ml [3.04 fl oz/4.06 fl oz]), Yoonjo Eye Serum or the Yoonjo 3-piece set will receive special perks.

Standout limited-edition gifts prepared for the festival include the REMY-J towel, the Yunbit massager and the Cloud mini bag. Sulwhasoo will also offer its signature Jihambo gift-wrapping service and a four-sample kit so customers can fully experience the Yoonjo routine—featuring Soonhaeng Cleansing Foam, Yoonjo Essence and JaEumSaeng Cream Rich.

A Sulwhasoo representative at Amorepacific said, “Yoonjo Essence has long been loved around the world, as demonstrated by records like ‘one bottle sold every 10 seconds’ and ‘more than 520,000 customers who have used 10 or more bottles.’ We hope this campaign and festival let even more people discover the firm glow and healthy recovery Yoonjo Essence delivers.”