Experience the Thrill: Toyota’s GR Brand Shines at the 2026 One Super Race Championship
Daniel Kim Views
Toyota Korea said on April 20 that it ran a GR brand–focused fan engagement program at the season-opening round of the 2026 ONE Superrace Championship, held April 18–19 at Everland Speedway in Yongin, Gyeonggi Province.
Over the weekend, the on-site GR booth drew 12,406 visitors. The display featured a GR Supra stock car, a GR86 and a Prius PHEV, along with a brand showcase area. Attendees were offered hands-on activities, including racing simulators, mini races and quizzes.
Toyota also ran a separate owners’ program. On April 18, 25 teams of GR and Toyota 86 owners took part in a GR racing class that provided circuit driving instruction.
The children’s program, GR Kids Superrace School, enrolled 248 participants who received traffic-safety lessons and tried electric karts. Organizers shortened wait times this year by allowing some attendees to pre-register.
\”We thank the many spectators and customers who visited the season opener and joined our programs,\” said Kon’yama Manabu, president of Toyota Korea. \”We will continue to expand hands-on experiences and support the growth of motorsports culture in Korea.\”
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