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[Sports Today reporter Yoon Hye-young] KISS OF LIFE has kicked off promotions for their new single on South Korea’s music shows.
The group opened their promotional run on the afternoon of the 9th with a performance on Mnet’s M Countdown and will follow with appearances on KBS’s Music Bank, MBC’s Show! Music Core and SBS’s Inkigayo to perform the new single \”Who is she.\”
\”Who is she\” recasts early-2000s dance-pop through a modern sonic palette. The track captures the instant an artist comes alive on stage, marrying moments of raw charisma with polished, nostalgic hooks designed to appeal to a global audience.
The single has shown strong early traction. Shortly after release it charted at No. 37 on Melon’s HOT 100 (100-day) chart and No. 28 on the HOT 100 (30-day) list, and it also appeared on Bugs’ real-time chart — signaling significant momentum from the outset.
International response has been robust. The song reached No. 2 on Thailand’s iTunes Top Songs chart and charted in markets including Brazil, Taiwan and Turkey. Album track \”Don’t mine me\” also registered on Thai charts, underscoring the group’s widening appeal.
The \”Who is she\” music video surpassed 10 million views within two days of release, a milestone that underscores KISS OF LIFE’s rapid rise from standout rookies to a global K-pop presence.
For this promotion cycle, the group has prepared performances that blend cohesive teamwork with bold, unexpected choreography. Bolstered by solid vocal work, striking visual synergy and commanding stage presence, KISS OF LIFE aims to reaffirm their reputation as performance leaders among girl groups.
[Sports Today reporter Yoon Hye-young ent@stoo.com]
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