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| Photo: Screenshot from KiiiKiii’s official YouTube channel |
K-pop sensation KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) continues to dominate the charts and captivate audiences.
According to the Korea Corporate Reputation Research Institute, KiiiKiii clinched the top spot in the March 2026 rookie idol group brand reputation rankings, as reported on March 3.
The institute’s analysis revealed high scores for “record-breaking,” “trending,” and “rising” in link analysis, while keyword analysis highlighted “404 (New Era),” “Delulu,” and “Underdogs” as top terms associated with the group.
KiiiKiii’s second mini-album, “Delulu Pack,” dropped on January 26. The title track “404 (New Era)” has been a hit, featuring an infectious beat, clever wordplay, and the group’s signature upbeat, confident vibe. The song skyrocketed to No. 1 on Melon’s Top 100 just 16 days after its release and maintained the top spot on the weekly chart for two consecutive weeks (Feb. 9-15 and Feb. 16-22), marking a career milestone for the quintet.
The group’s success extended across major streaming platforms in South Korea. “404 (New Era)” dominated charts on Apple Music, YouTube Music, Spotify Korea, Bugs, Genie, Vibe, and Flo. On the influential Circle Chart, the track secured the No. 1 position on both the Digital and Streaming charts for weeks 7 (Feb. 8-14) and 8 (Feb. 15-21), solidifying KiiiKiii’s growing fanbase and mainstream appeal.
KiiiKiii’s impact was further cemented with three music show wins, including on major broadcast networks, for “404 (New Era).” The group’s influence persisted even after concluding their official promotions, maintaining their top ranking in rookie idol brand reputation. Notably, B-sides like “Delulu” and “Underdogs” also featured prominently in keyword analyses, indicating sustained interest in the entire album.
Capitalizing on their momentum, KiiiKiii is set to treat fans to special performances. The group will showcase “Delulu,” another track from their “Delulu Pack” album, across major music shows. Catch them on Mnet’s “M Countdown” on the 5th, KBS’s “Music Bank” on the 6th, MBC’s “Show! Music Core” on the 7th, and SBS’s “Inkigayo” on the 8th.
These performances are a gesture of gratitude for the overwhelming support received for “404 (New Era).” It’s an opportunity for their fanbase, affectionately known as Tiki, to create lasting memories while also introducing KiiiKiii’s diverse musical offerings to a broader audience.
Having previously teased fans with a stylish track film showcasing their refined vocals and expanded musical range, anticipation is building for how KiiiKiii will bring “Delulu” to life on the music show stages.
Mark your calendars: KiiiKiii will debut their “Delulu” performance on Mnet’s “M Countdown” on the 5th.
[By Jeong Ye-won, Sports Today ent@stoo.com]
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