[Variety] Creative powerhouse Lee Hae-in is making waves in the entertainment industry with the launch of her new company, ama, set to debut a groundbreaking virtual girl group.
ama (all my anecdotes), a collaborative venture between CCO Lee Hae-in and former Warner Music Korea director Kim Jae-hee, is poised to revolutionize the K-pop landscape. Fresh off her success as the creative mastermind behind the girl group KISS OF LIFE, Lee is now pushing boundaries with the introduction of OWIS, a cutting-edge virtual ensemble.
OWIS made a splash at the recent ’40th Golden Disc Awards with Upbit,’ surprising audiences with an unexpected debut trailer. The group’s intriguing name, an acronym for ‘Only When I Sleep,’ hints at a dreamlike concept that’s set to captivate fans.
Slated for a March debut, OWIS has already piqued interest with their title track ‘MUSEUM.’ The song weaves a poetic narrative, exploring the exhibition of cherished, lost dreams within a surreal dreamscape. Industry insiders are buzzing about this innovative fusion of Lee Hae-in’s signature artistic flair and state-of-the-art virtual technology, anticipating a game-changing addition to the K-pop scene.
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