Discover the Versatile Musso EV: The Ultimate Pickup for Urban and Outdoor Adventures!
Daniel Kim Views
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KG Mobility said on March 23 that it successfully wrapped up a pickup display at Yangpyeong County’s signature spring event, the 27th Yangpyeong Danwol Gorosoe Festival.
Held March 21–22 at Danwol Sports Park in Yangpyeong, Gyeonggi Province, the annual festival highlights the local specialty gorosoe sap. Family-oriented programming — including a street parade, the sanshinje ritual, concerts, traditional game demonstrations and food stalls — drew steady crowds throughout the weekend.
KG Mobility staged an outdoor-themed exhibit stocked with camping and leisure gear to match the festival atmosphere and showcased its pickup models, the Musso and Musso EV.
The Musso is offered with diesel and gasoline powertrains, multiple bed configurations and a range of trim options, allowing buyers to tailor the truck to different driving and work needs. For the display, the vehicle’s bed was loaded with outdoor equipment to demonstrate practical, real-world use.
The Musso EV delivers electric efficiency with SUV-like comfort and the utility of a pickup, making it a versatile option for both urban driving and customers who enjoy outdoor recreation.
At the booth, visitors could participate in on-site events; customers who signed up for Musso purchase consultations received small promotional gifts.
A KG Mobility spokesperson said the company took part in the local festival to engage directly with customers and showcase the Musso’s appeal, and added that it will continue expanding customer touchpoints through on-site marketing activities.
▶ KG Mobility completes Musso display at Yangpyeong Danwol Gorosoe Festival
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