Unlock Exclusive Benefits: Join ‘Club Hanseong’ with KLPGA Ambassador Lee Yul-rin and Experience Premium Mobility
Daniel Kim Views
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Hansung Motor, the official Mercedes‑Benz dealer, announced on March 20 that it has named KLPGA Tour player Lee Yul-lin (Doosan Construction Weve) as a Hansung Motor ambassador and signed an official partnership.
The partnership is part of Club Hansung, an effort to expand customer touchpoints beyond vehicle purchases and integrate the brand into customers’ broader lifestyles. Hansung Motor says the membership program is designed to deliver new, differentiated customer experiences tied to that concept.
Club Hansung is an integrated loyalty membership that extends beyond vehicle care into sports, culture and lifestyle. The program is structured so customers can encounter the brand naturally in their everyday lives.
As part of the initiative, Hansung Motor has named a total of four professional golfers as ambassadors and is expanding Club Hansung–linked brand activities. Lee Yul-lin joins as the program’s second ambassador and will help connect the brand with customers through golf tournaments, client invitation events, content collaborations and digital communications.
Lee Yul-lin has demonstrated strong potential on the Korean Ladies Professional Golf Association (KLPGA) Tour, building tour experience on a solid foundation of fundamentals. She raised her profile by winning the 2025 KLPGA SangSangin·Hankyung WowNet Open, a result that contributed to her selection as a Hansung Motor ambassador.
Under the agreement, Lee will be provided with a Mercedes‑Benz GLC 220 d 4MATIC. The premium SUV features a refined all‑wheel‑drive system that delivers stable performance and a comfortable ride. She will use the vehicle for both competition-related travel and daily mobility, enjoying a premium ownership experience.
“Through Club Hansung, we will broaden customer touchpoints and continue to offer differentiated value so customers can experience the brand across diverse lifestyles,” said Marco Kim, CEO of Hansung Motor.
Kim Sang-wook, reporter kswpp@viva100.com
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