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Ferrari hosted an exclusive unveiling of its new eight-cylinder grand tourer, the Amalfi, at its Busan showroom on February 27. The event welcomed approximately 80 VIP customers from the Busan and South Gyeongsang regions, the company announced on March 4.
This private viewing marked Ferrari Korea’s inaugural official customer event in the Busan and South Gyeongsang area since the brand’s local launch. The gathering was strategically designed to foster deeper connections with key regional clients. Attendees had the opportunity to experience firsthand the Amalfi’s distinctive appeal – a vehicle that redefines the modern sports car by seamlessly blending high performance, versatility, and elegant design.
In a relaxed atmosphere, the invited VIPs closely examined the Amalfi’s exterior, which boasts a minimalist yet sculptural aesthetic. They also explored its state-of-the-art interior, featuring an innovative triple-display Human-Machine Interface (HMI). The Amalfi, powered by a formidable 640-horsepower twin-turbo V8 engine, exemplifies Ferrari’s commitment to combining thrilling sports car performance with everyday practicality.
Following the vehicle presentation, Ferrari treated guests to a special cocktail party inspired by the vibrant lifestyle of Italy’s Amalfi Coast. For those unable to attend, the Amalfi will remain on display at the Busan showroom until March 25, allowing local enthusiasts to experience the car’s allure.
Tibo Dussara, CEO of Ferrari Korea, drew parallels between the event’s coastal setting and the car’s namesake. “The endless blue sea, the stunning coastline, and the dynamic energy they evoke are qualities shared by both Amalfi and Busan,” Dussara noted. “This environment provides the ideal backdrop to showcase the Amalfi’s strengths – its ability to deliver both relaxed comfort for daily driving and the exhilaration of coastal road trips.”
Dussara emphasized the strategic importance of the region, stating, “Busan and South Gyeongsang are crucial markets for Ferrari. We’re committed to ongoing investments to enhance our customer engagement and expand our brand presence in these areas.”
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