Chevrolet Opens New Showroom in Busan: Discover the Latest Trax and Trailblazer Models!
Daniel Kim Views
![Exterior of the Chevrolet Haeundae showroom. [Photo: Chevrolet]](https://contents-cdn.viewus.co.kr/image/2026/02/CP-2024-0096/image-64d0f5e0-b04e-43dc-bc5a-01625713afe7.jpeg)
Chevrolet unveiled a new showroom in Busan’s Haeundae District on February 9, reinforcing its customer engagement strategy in the key markets of Busan and South Gyeongsang Province, the automaker announced on February 10.
The newly opened Haeundae showroom is strategically located in a prime economic hub, known for its marine tourism, international business center, and concentration of upscale residential areas.
Operating as a regional flagship, the Haeundae showroom aims to offer customers an elevated showroom experience and expert consultation services. Despite its urban setting, the facility boasts a spacious layout capable of showcasing up to seven vehicles simultaneously. The showroom will prominently feature Chevrolet’s key models, including the Trax crossover and Trailblazer.
Hector Villarreal, President of General Motors Korea, commented on the significance of the new location: “The launch of our Haeundae showroom marks a crucial step in strengthening our customer touchpoints and enhancing our brand competitiveness in the vital Busan and South Gyeongsang markets. We envision this showroom becoming a brand cornerstone that embodies innovation, quality, and trustworthiness.”











Most Commented