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2023 Chevrolet Colorado Review: Discover the Best Features and Buying Guide for Asian Consumers

Daniel Kim Views  

[DaliGO] is a segment created by reporter Kim Yoon-gyeom, driven by enthusiasm and passion. I’ll share vivid experiences after test-driving new vehicles and provide firsthand insights from construction sites. True to the segment’s name, I’ll work diligently to deliver high-quality information.

    The all-new Colorado, which has revamped its powertrain and vehicle character within the midsize pickup framework, clearly targets both urban daily use and recreational/work applications. Photo: Kim Yoon-gyeom
  The all-new Colorado, which has revamped its powertrain and vehicle character within the midsize pickup framework, clearly targets both urban daily use and recreational/work applications. Photo: Kim Yoon-gyeom

The Chevrolet Colorado is classified as a midsize pickup in the U.S. market. It offers a more manageable size compared to full-size trucks while catering to both leisure and work needs. Although pickup trucks remain relatively unfamiliar in Korea, the Colorado has consistently offered a balance between everyday drivability and practicality. I took the fully redesigned all-new Colorado for a spin to experience its changes firsthand.

    Placing the old and new Colorado side by side reveals immediate differences. The new model emphasizes straight lines over curves, resulting in a sharper profile. The distinct separation between the hood, fenders, and cargo bed creates an illusion of increased size. Even when stationary, it exudes a more substantial presence than its predecessor, with angular surfaces and defined outlines lending a refined air – as if the muscular pickup is wearing a tailored suit.
  Placing the old and new Colorado side by side reveals immediate differences. The new model emphasizes straight lines over curves, resulting in a sharper profile. The distinct separation between the hood, fenders, and cargo bed creates an illusion of increased size. Even when stationary, it exudes a more substantial presence than its predecessor, with angular surfaces and defined outlines lending a refined air – as if the muscular pickup is wearing a tailored suit.
V6 자연흡기에서 2.7L 직렬 4기통 터보로 전환된 올 뉴 콜로라도는 저회전 토크를 앞세워 출발·재가속에서 덩치 대비 여유로운 힘을 보여준다. 사진=김윤겸 기자

 

The all-new Colorado has switched from a 3.6L V6 naturally aspirated engine to a 2.7L inline-four turbo, focusing on low-end torque for ample power during starts and acceleration. Photo: Kim Yoon-gyeom
The all-new Colorado’s most significant changes lie in its powertrain. While the previous model relied on a high-revving 3.6L V6, the new version opts for a 2.7L inline-four turbo. Its longer-stroke design prioritizes low-end torque, delivering a peak 54.0 kgf·m at relatively low RPMs. This translates to noticeable thrust during starts and acceleration, making the truck feel less imposing in urban and mid-speed driving scenarios.
8단 자동변속기는 빠른 반응보다는 토크를 매끄럽게 이어가며 운행이 시작되면 진동과 소음이 빠르게 가라앉는다. 사진=김윤겸 기자

 

The 8-speed automatic transmission prioritizes smooth torque delivery over rapid shifts, quickly dampening vibrations and noise once the vehicle is in motion. Photo: Kim Yoon-gyeom
The transmission complements the engine’s characteristics with smooth operation. The 8-speed automatic focuses more on seamless torque delivery than quick shifts. Even during rapid acceleration, gear changes remain smooth and unobtrusive. While engine vibrations and noise are noticeable at idle, they quickly fade once the vehicle is moving.
도심 주행에서는 가속이 부드럽게 이어져 차체 크기에 대한 부담이 크지 않다. 주행 질감은 전형적인 픽업트럭보다는 도심형 SUV에 가깝다. 사진=김윤겸 기자

 

In urban driving, acceleration feels smooth, and the vehicle’s size is less intimidating. The driving experience is more akin to a city-oriented SUV than a typical pickup truck. Photo: Kim Yoon-gyeom
There are moments in city driving where you might forget you’re behind the wheel of a pickup. Acceleration from a stop is gradual but maintains consistent power through mid-range speeds, propelling the vehicle naturally. It doesn’t feel sluggish for its size, and even in stop-and-go traffic, its movements remain composed. For city driving, it feels more like a urban SUV than a large truck.
속도가 올라가면 승차감과 소음 특성에서 프레임바디 픽업 특유의 단단하고 직접적인 성향이 분명하게 드러난다. 사진=김윤겸 기자

 

At higher speeds, the ride quality and noise characteristics reveal the firm, direct nature typical of a body-on-frame pickup. Photo: Kim Yoon-gyeom
As speeds increase, the ride quality diverges from city driving comfort. At highway speeds, bumps are felt more firmly, and vertical movements become more pronounced depending on road conditions. This is especially noticeable in the rear seats. Rather than feeling like a unified structure, the vehicle exhibits the characteristic movements of its body-on-frame construction. Wind and road noise also increase with speed, departing from the quieter standards set by passenger SUVs.
전자식 파워 스티어링 적용으로 저속·도심에서는 조향 부담이 적지만 노면 정보를 적극적으로 전하는 승용 SUV식 감각과는 거리가 있다. 사진=김윤겸 기자

 

The electronic power steering reduces effort at low speeds and in urban areas but lacks the road feedback typical of passenger SUVs. Photo: Kim Yoon-gyeom
The implementation of electronic power steering (EPS) also impacts the driving experience. At low speeds and in urban settings, steering requires minimal effort, making it relatively easy to handle for its class. U-turns and navigating narrow streets feel manageable, with little strength needed for everyday maneuvering. While steering response remains stable, it doesn’t actively communicate road information like a passenger SUV would.
실내는 터치 위주가 아닌 물리 버튼 중심 구성으로, 직관적이고 부담 없는 조작성을 확보했다. 사진=김윤겸 기자

 

The interior features a layout centered on physical buttons rather than touch controls, ensuring intuitive and user-friendly operation. Photo: Kim Yoon-gyeom
The interior design bucks the recent trend towards electrification. Instead of relying on touch controls, it retains physical buttons for frequently used functions like climate control and driving assistance, prioritizing intuitiveness. This eliminates the need to navigate through multiple menus, making operation while driving effortless.

Kim Yoon-gyeom

 

Kim Yoon-gyeom

The interior maintains a straightforward design suited for a pickup truck, with supportive seats comfortable for long drives. However, the absence of certain features is disappointing given the price point. Photo: Kim Yoon-gyeom The interior design is neither flashy nor excessive, aligning closely with pickup truck expectations. The seats prioritize support over plush cushioning, remaining comfortable for extended drives by pickup standards. However, considering the roughly 70 million KRW (about 52,500 USD) price tag, the lack of a head-up display (HUD) and the use of bulb-type turn signals are notable omissions.
운전자 보조 시스템은 핵심 기능 위주로 구성돼 개입 성향이 절제된 대신 최신 SUV에서 기대되는 첨단 사양은 빠져 있다. 사진=김윤겸 기자

 

The driver assistance system focuses on core functions with restrained interventions but lacks some advanced features expected in modern SUVs. Photo: Kim Yoon-gyeom
The advanced driver assistance system (ADAS) offers a straightforward package. It includes essential functions like forward collision warning and adaptive cruise control but omits features like lane-keeping assist common in modern SUVs. The assistance functions intervene conservatively rather than aggressively, which may disappoint tech-savvy consumers seeking cutting-edge features.
올 뉴 콜로라도의 트렁크. 미국에서는 가격 경쟁력이 있지만 국내에서는 경쟁 모델 대비 부담이 커 완성도를 감안해도 선택의 문턱은 높다. 사진=김윤겸 기자

 

The cargo bed of the all-new Colorado. While competitively priced in the U.S., it faces stiffer competition in the Korean market compared to rival models. Photo: Kim Yoon-gyeom
When considering price and market positioning, the decision points become clear. In the U.S., the Colorado is competitively priced among midsize pickups. However, in Korea, it faces a tougher value proposition compared to models like the Kia Tazman or KG Mobility Musso. While its fundamentals, refinement, and powertrain are compelling, the price tag presents a significant hurdle for many buyers.

Kim Yoon-gyeom

 

Kim Yoon-gyeom

The all-new Colorado may not be a jack-of-all-trades, but it clearly defines its character when viewed as a pickup balancing urban use and practicality. Photo: Kim Yoon-gyeom The all-new Colorado isn’t a one-size-fits-all solution. However, when approached as a pickup truck designed for urban driving, recreation, and work environments, its purpose becomes clear. While it may fall short in some areas compared to SUVs, accepting its pickup truck identity reframes those shortcomings as character traits. For consumers unwilling to compromise on daily usability and utility, the all-new Colorado remains a compelling option. / Weekly News – Kim Yoon-gyeom, Reporter
Daniel Kim
content@tenbizt.com

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