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[Herald Economy = Reporter Seung-yeon Kang] CheongKwanJang announced on the 13th that its premium agarwood line, Gidarim Chimhyang, will partner with Parkrosh Resort & Wellness through the end of the year.
Gidarim Chimhyang is CheongKwanJang’s wellness brand focused on mental balance, blending high-quality Indonesian agarwood with the company’s signature expertise.
CheongKwanJang has set up a Gidarim Brand Zone at Parkrosh Resort to give visitors a hands-on experience—guests can see and handle the raw agarwood material. The brand zone will also host social-media giveaways.
Starting in June, the company will introduce package offers that combine Gidarim Chimhyang products with wellness programming—think yoga and tea-meditation sessions inspired by the brand’s philosophy.
There’s also a customer-engagement promotion: in July, buyers of Gidarim Chimhyang products will be entered into a drawing to win Parkrosh room vouchers worth about 700,000 KRW (approximately $525).
A CheongKwanJang official said, “We designed this collaboration to pair Gidarim Chimhyang’s mind–body balance values with a premium space so customers can experience wellness firsthand.”
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