Discover the Secret Behind PHYSIOGEL’s Red Soothing Line: Top Tips for Sensitive Skin
Daniel Kim Views
Translation result.
[Sports Seoul | Reporter Cho Sun-woo] LG Household & Health Care’s derma brand PHYSIOGEL announced on the 21st that it successfully wrapped up its popup, “The Red Trace — Redness Tracking Headquarters,” held in the Seongsu-dong neighborhood of Seoul.
The popup ran from the 17th to the 19th at Anderson C in Seongsu-dong and focused on the Red Soothing line, which is specially formulated to calm sensitive skin and reduce redness.
The event was part of Coupang’s “Megabeauty Show Virtual Store.” To keep the in-person buzz going, PHYSIOGEL is continuing a Megabeauty Show promotion through the 26th.
Featured products from the Red Soothing line include the Red Soothing AI Repair Cream, a calming cream for redness, and the Red Soothing Rosateca Redness Reducing Serum, which was relaunched in February with enhanced redness care.
The popup was staged as a “Red Trace Headquarters.” Visitors played the role of clients investigating the causes of their skin redness and completed mission-based product trials, combining playful engagement with hands-on product experience.
A PHYSIOGEL brand representative said, “We designed the popup as the ‘Red Trace Headquarters’ so consumers could quickly understand the core benefits of the PHYSIOGEL Red Soothing line.” blessoo@sportsseoul.com
Most Commented