Pulmuone’s Premium Soy Milk Surpasses 1.2 Million Sales: What Makes It Unique?

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Pulmuone Foods said on the 8th that its Top-Grade Domestic Soy Milk has exceeded 1.2 million cumulative sales roughly two months after launch.

The beverage is a premium soy milk made from top-grade domestic soybeans. Pulmuone grinds the whole bean, keeping the pulp intact, which raises the pure soy-milk content to 96.37%. No water is added beyond what’s needed for grinding, creating a rich, concentrated texture. The formulation is low in sugar and high in dietary fiber, and the ingredient list is kept simple: soybean extract, oligosaccharide, and sea salt.

Demand surged after the late-January release, quickly depleting initial stock. Pulmuone expanded production facilities this month and boosted output to about five times the previous level.

Industry observers attribute the early sales momentum to Pulmuone’s long-standing sourcing strength in soybean products and strong brand trust. Interest was especially high because this is Pulmuone’s first soy milk product. Online shoppers have been checking pure-soy content and ingredient lists before buying, and in-store tastings have driven repeat purchases.

A Pulmuone Foods representative said the company plans to widen distribution into major supermarkets and convenience stores to reach more consumers.
 

Nongshim said on the 8th that it will open a sales arm, Nongshim Rus LLC, in Moscow this June. This will be its second overseas hub after the European subsidiary in the Netherlands last March, and it’s intended as a foothold for the CIS (Commonwealth of Independent States) market, including Russia.

The move responds to strong growth potential in Russia’s instant-noodle market. Euromonitor expects the market to grow at about a 10% annual rate through 2030, expanding to roughly $1.05 billion. Russia’s imports of Korean instant noodles reached $52 million in 2025, up 58% from the previous year.

Nongshim will differentiate itself from the local low- and mid-priced offerings by pushing a premium strategy. Flagship titles like Shin Ramyun, Neoguri and Kimchi Ramyun will be positioned to target the premium segment priced above 200 rubles (about $2.50).

The Russian subsidiary will operate from Moscow and prioritize the western region, which accounts for more than 70% of the country’s economic activity. Nongshim plans to secure listings with national retail chains like X5 and Magnit, build brand stores on e-commerce platforms such as Ozon and Wildberries, and boost digital marketing on local social networks like VKontakte.

Products will be supplied from the export-only plant in Noksan, Busan, scheduled for completion later this year. Alongside existing favorites like Shin Ramyun, Neoguri and Kimchi Ramyun, the company will quickly introduce new items such as Shin Ramyun Tomba and Shin Ramyun Kimchi Stir-Fried Noodles to the local market.

A Nongshim spokesperson said, “Russia is a strategic link between Europe and Asia and an attractive market with rapidly rising noodle consumption. Through the Russian subsidiary, we will expand Nongshim’s footprint across Russia and the CIS and aim to achieve $30 million in subsidiary sales by 2030.”
 

Binggrae announced on the 8th that it will release Royal Matcha, the follow-up to its chocolate drink Royal Choco.

After launching Royal Choco in February last year, Binggrae is growing the Royal series with this new release. The line leans on the idea of drinks enjoyed in royal courts and highlights Binggrae’s processed-milk expertise.

Royal Matcha was developed as matcha shifted from a passing trend into a lasting consumer preference. Using domestically grown matcha, the drink offers a deep, rich flavor. Because matcha’s bitterness and aroma can divide consumers, Binggrae focused on balancing the taste to make it approachable.

The product will roll out first through convenience-store channels like GS25 and CU, with broader distribution to follow.
 

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Genesis BBQ Group said on the 8th that it distributed chicken to social workers and children through its Chicken Relay outreach.

To mark Social Workers’ Day, BBQ recently visited the Seong-aewon children’s welfare facility in Icheon, Gyeonggi Province, and delivered about 80 servings of Golden Olive Chicken drumsticks with side dishes. On the day of the event, they served roughly 30 social workers and about 50 children on site.

The activity was designed to recognize the hard work of social workers and to give facility children a warm, comforting meal.

Chicken Relay has been BBQ’s flagship social-contribution program since 2022. Using the BB-Car food truck, which is equipped to cook chicken on site, the company brings hot meals directly to neighbors and groups in need. The truck format lets BBQ reach communities with limited access.

In addition to Chicken Relay, BBQ runs other community initiatives such as the Family Chicken Relay and the Good Donation program.

“We carried out this activity to show our support for the social workers and children who quietly do their work on the front lines,” a BBQ official said. “We will continue community-sharing activities going forward.”