Discover the Impact of ‘착한소주 990’: Why This 990 Won Beverage is a Game Changer for Local Supermarkets
Daniel Kim Views
![[Photo=Sunyang Soju]](https://contents-cdn.viewus.co.kr/image/2026/04/CP-2023-0070/image-067b77e6-7a89-4039-ac09-019456046c05.jpeg)
Sunyang Soju, the Chungcheong region’s leading liquor company, announced on April 1 that it will supply 9.9 million bottles of Chakhan Soju 990 — sold exclusively at neighborhood supermarkets — and make them available to consumers for 990 KRW (approximately $0.74) each.
The photo, taken at a signing ceremony at Daejeon’s Sindo Ggomjirak Market, shows Kim Jae-myeon (chairman of the Korea Super Chain Distribution Cooperative, second from the left), In Tae-yeon (chairman of the Small Enterprise and Market Service), and Cho Woong-rae (chairman of Sunyang Soju) posing together for a commemorative shot.
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