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Beat the Heat: How This Cooling Tech Is Changing Summer Outdoor Fashion

Daniel Kim Views  

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IDER’s in-house PCM system keeps you feeling cool from early to late summer. The brand is rolling out a variety of coordinated sets—breezy T-shirts and lightweight pants—designed for everything from your morning commute to weekend camping trips.

Author: Kang Won-seok

Keywords: PCM system, IDER, outdoor brand, summer outdoor, SummerOutdoor, CoolWear, cooling T-shirts, performance apparel, CoolWave, summer fashion, IDER, On the Rock

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