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Fashion Group Hyungji gave its e-commerce hub, Hyungji Mall, a full refresh — bringing its top women’s labels together in one streamlined shopping destination.
The relaunch pulls together the strengths of its flagship womenswear lines — Crocodile Lady, Shatren, and Olivia Hassler — to create a more seamless, optimized shopping experience.
To celebrate, the brand is rolling out launch events and online-only drops. First up: anyone who adds Hyungji Mall’s official KakaoTalk channel as a friend will receive a 10% discount coupon.
They also partnered with fragrance specialist Cocodor on a Crocodile Lady X Cocodor set. This limited-edition bundle — a fabric deodorizer plus two mini diffusers — is available exclusively at Hyungji Mall.
French sportswear label Lacoste is unveiling a new character, LACO, on May 19 — the brand’s anniversary — to embody its spirit of challenge and the promise of possibility.
LACO is a French crocodile mascot who roams the city, bringing small doses of luck and courage to people who take risks. Off the court he’s a laid-back, elegant gentleman; on the tennis court he’s driven, chasing his goals with tenacity.
The campaign positions LACO as a \”lucky totem\” that supports people at pivotal moments of challenge, reflecting Lacoste’s world of expanding personal potential and seizing opportunity. The main film premieres on the 19th, and Lacoste will also release a signature keyring, available through a new-customer program.
Venice-born label Golden Goose opened a participatory art show, The Forest For The Trees, at HAUS — a cultural complex in Venice’s Marghera district — to coincide with the opening of the 2026 Venice Art Biennale.
In collaboration with Playlab, a Los Angeles creative studio founded in 2004, Golden Goose reimagined the HAUS space. Laid out like a storybook, the exhibition explores possibility and invites visitors into a childlike world of boundless imagination.
From miniature models to large cinematic sets handcrafted by Italian artisans, visitors move through immersive installations that lead to progressively grander stages of the journey. HAUS also features interactive exhibits designed to blur the line between audience and creator.
Style-commerce platform Zigzag is running a high-end designer collective campaign, THE SHOW BEGINS, through June 1.
The campaign highlights 16 styled looks using popular pieces from Zigzag’s flagship designer labels — △ Mateng Kim △ Dunst △ Lookcast △ Setter △ Ostkaka △ Siyaju — presented as striking visual content under the concept \”Runway & Backstage.\”
There’s a major discount program too. A six-brand relay sale kicks off with Ostkaka on the 18th; Mateng Kim, Setter, Siyaju, Lookcast, and Dunst will follow in three-day intervals, with a 30% brand-specific coupon available on each scheduled date.
About 110 brands in Zigzag’s \”Selected\” section will also take part, running their own 30% brand-relay discounts every two days. In addition, Zigzag is offering up to a 20% pre-promotion coupon, discounts as high as 89%, and curated sections like △ Exclusive Deals and △ Category Deals.
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