SATUR x Monchhichi Collaboration: 15 Must-Have Items for Family Outings This Summer!
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Contemporary label SATUR(세터) is teaming up with beloved global character Monchhichi for a playful new collaboration.
SATUR is launching the \”Monchhichi with my SATUR\” campaign, centered on a relaxed Saturday that celebrates life’s small pleasures with Monchhichi. The campaign highlights pieces designed to accompany those warm, easygoing Saturday moments.
The brand pairs the adorable Monchhichi character with everyday leisure and weekend fun to convey SATUR’s warm, approachable, and classic vibe. The lookbook imagines Monchhichi tucked into relaxed picnic scenes and quietly soaking up a carefree day.
The collection includes 15 pieces in total, beginning with the adult line—an arch-logo short-sleeve tee and a striped short-sleeve tee—and extending to a kids line and accessories like scarves, socks, and hats.
By combining SATUR’s signature logo with the Monchhichi motif, the pieces are crafted to work as comfortable spring–summer staples and effortless outing looks. With the kids line launching alongside the adult pieces, the collection is perfect for coordinated family looks.
SATUR will presell the collection online through its official mall and on Cream on the 30th, with in-store sales starting at SATUR House locations in Seongsu, Seoul Forest, and Dosan from the 9th of next month. At SATUR House Seoul Forest, customers who spend over 100,000 KRW (approximately $75) through May 15 will be entered into a raffle to win select collection items and SATUR merch such as eco bags and tumblers.
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