Actor Byeon Woo-seok is returning as Discovery Expedition’s ambassador for the 2025 season.
MoneyS reported on the 25th that F&F’s outdoor label Discovery Expedition will once again team up with Byeon Woo-seok for the 2025 season, continuing the partnership from last year.
Byeon rose to widespread popularity after starring as the lead in tvN’s drama Carry Seonjae and Run last year, which turned him into a sought-after face in the advertising world. Discovery Expedition was among the first brands to tap him as a model, drawing attention across the industry.
The brand said it expects Byeon’s standout physique and fresh, clean visuals to create strong synergy with Discovery this year, and asked fans to keep an eye on both the company’s push to become a global name and Byeon’s growing career.
On the 10th of this month, Discovery Expedition unveiled a lookbook for its new ‘Vertex Windbreaker Jacket,’ a campaign shot in Thailand featuring Byeon Woo-seok.
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