MUSINSA’s Bold Move: How New Board Member Park Chang-geun Will Transform the Fashion Landscape

Musinsa just added a seasoned fashion insider with deep domestic and international experience to its board as an outside director. The hire tightens the company’s board-led, transparent governance and accelerates its push into global markets.

At its 14th annual shareholders’ meeting on the 31st of last month, Musinsa named Park Chang-geun a new outside director — a clear signal that the company is prioritizing modern corporate governance and sharpening its fashion expertise.

Park Chang-geun is one of Korea’s most respected fashion executives. For more than 30 years he’s helped global brands enter the Korean market and propelled domestic labels onto the international stage.

He has demonstrated his global leadership in roles such as vice president at Cheil Industries, CEO of Levi Strauss Japan, and president of Levi’s Korea. He’s also led operations for major brands including MCM, NEPA, and Dr. Martens, driving brand repositioning and crafting successful global strategies.

Park has also taught as a visiting professor in the Department of Clothing and Textiles at Seoul National University, mentoring the next generation of industry talent. With both hands-on business experience and academic insight, he’s expected to provide Musinsa with the wide-ranging perspective it needs as it evolves into a global fashion platform.

Park’s appointment brings the number of outside directors to four, strengthening the board’s independence and expertise. Musinsa’s board now consists of 10 members: three inside directors, four outside directors, and three non-executive directors. It operates subcommittees including the Audit Committee, Compensation Committee, Outside Director Nomination Committee, Internal Transactions Committee, and ESG Committee.

A Musinsa spokesperson described Park as “a perfect fit, combining sharp insight into the heart of fashion business with a strong understanding of global markets,” and said the company will lean on the board to raise the professionalism of key decisions and to act as a partner helping its tenant brands expand overseas.

Reporter Seon-hye Hong redsun@viva100.com