Discover Seven Eight Under’s M-3 Sneakers: The Unique K-Sneaker Pop-Up in Hong Kong
Daniel Kim Views
Korean sneaker label Seven Eight Under announced on March 24 that it opened its first global pop-up at Harvey Nichols in Hong Kong on March 20. The two-week event debuted the brand’s Monster Sneakers collection, the M-3.
The M-3 arrives in three colorways—vintage pink, off-white, and ash black—and is crafted from premium Japanese canvas. Irregular monster-graphic embroidery adds tactile texture and a sculpted, three-dimensional feel.
An arrow-shaped charm that clips onto the midsole offers a playful way to personalize the silhouette.
At the pop-up, Seven Eight Under is showcasing a curated exhibition space that highlights collaborative artists’ work, limited-edition releases, and the brand’s history.
The label will also preview the collection at its GGLS store in Sinsa-dong, a trendy neighborhood in Seoul.
A company spokesperson said the pop-up came about after a “love call” from Harvey Nichols Hong Kong—one of the U.K.’s top three department stores—and marks a meaningful first step into international markets. “We want to give the public a new experience that blends art and fashion, not just sneakers,” the spokesperson added.
Most Commented