Former national rhythmic gymnastics champion Son Yeon-jae — whose poised elegance has long captivated fans — teamed up with Florence-based high-jewelry house Annamaria Cammilli for a luminous campaign. The collection’s delicate, flowing goldwork complements Son’s graceful presence, perfectly reflecting the brand’s artistic vision and refined sensibility.
On set, she wore pieces from Cammilli’s signature Goccia collection. Inspired by water droplets, the line’s sinuous curves and meticulous goldwork harmonized with her delicate aesthetic. Aetherna — Cammilli’s proprietary finishing technique — gives the gold a soft, velvety sheen and sculptural depth that immediately draws the eye.
She also modeled pieces from the Dune series, where wind-sculpted curves and dune-inspired silhouettes create soft, ultra-feminine lines. For this collection, Cammilli introduces eight distinctive gold tones — from Black Lava and Chocolate Brown to Natural Beige, White Ice, and Pink Champagne — allowing shoppers to choose a personal gold. On Son, those rich hues and textures layered with her styling to create a more profound, sophisticated allure.
Cammilli opened its first Korean boutique in January 2025 on the second floor of Hyundai Department Store’s Trade Center branch, marking a full-scale entry into the Korean market. By marrying Florentine craftsmanship with contemporary sensibility, the house offers a fresh, covetable option for style-savvy customers. The collaboration with Son Yeon-jae goes beyond a typical ad campaign, distilling the brand’s aesthetic and philosophy into a clear visual statement.
In the imagery, Son treats each piece like wearable art: Cammilli’s signature craftsmanship gleams beside her, creating a quietly powerful presence. The pairing of a globally recognized high-jewelry house and Korea’s icon of elegance reads less like a collaboration and more like a sculptural work brought to life.
Most Commented