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Zigzag announced on March 20 that it will participate in the 2026 Online Brand Small Business Development Program (TOPS) to nurture 200 fashion small businesses.
Run by the Ministry of SMEs and Startups and the Korea Small Enterprise and Market Service, the TOPS program identifies and supports small businesses across four industries—fashion, food, home living and beauty. Zigzag was chosen as the implementing partner for the fashion category.
Zigzag will select 200 fashion microbusinesses and help them grow by sharing platform know‑how and practical business strategies.
Support ranges from data-driven insights and one-on-one consulting to PartnerPlus subscription perks. To help boost sales, the program also offers live shopping, exclusive curated campaigns, affiliate marketing, and complimentary advertising credits.
Applications are open until 6 p.m. on April 2. Interested sellers can apply through the Partner Center notices and the Panpandaero website.
Reporter Jeong Da-eun
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