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Applications open through April 2 for small businesses to join the program
Kakao Style announced on March 20 that its style-commerce platform Zigzag will take part in the 2026 Online Brand Small Business Development Project (TOPS) to boost fashion-focused small businesses.
Operated by the Ministry of SMEs and Startups and the Korea Small Business Distribution Center, TOPS scouts and nurtures promising small businesses across four core industries: fashion, food, home living, and beauty. Zigzag was selected to lead the fashion track as one of Korea’s top fashion platforms.
Zigzag plans to pick 200 small fashion businesses and share the platform’s business strategies and proven playbook to help participants scale faster.
To build long-term, independent growth, Zigzag will offer data-driven one-on-one consulting and Partner Plus subscription perks.
It will also drive immediate sales growth through live shopping broadcasts, curated promotional features, affiliate marketing campaigns, and complimentary advertising credits.
Applications are open until 6 PM on April 2. Details and application instructions are available in the notices section of Zigzag’s Partner Center or on the Korea Small Business Distribution Center’s PanpanDaeRo site.
A Kakao Style spokesperson said, “Zigzag was selected to run this program in recognition of our ability to nurture promising fashion small businesses. We’re excited to support their growth and will continue offering a range of programs to promote shared success with small business owners and our merchant partners. We’re committed to fulfilling our role as a leading domestic fashion platform.”
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