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PAT just dropped its 26SS campaign and launched a fresh line called the ‘PAT Collection.’
The newly launched ‘PAT Collection’ is the brand’s core line and signals its refreshed direction. It’s built around timeless design, clean silhouettes, and a clear emphasis on materials and quality.
The collection focuses on wardrobe basics made to last, using premium fabrics and thoughtful details. Rooted in an ageless aesthetic, the pieces cross generational and lifestyle boundaries, so they slot naturally into everyday wardrobes.
The campaign’s main film, titled “Comfort in every moment together,” captures the value of comfort PAT champions. One segment features actor Yoon Hyun-min sharing a warm, everyday moment with his mother, highlighting family intimacy.
The chapter with actor Jang Hee-jin leans into a relaxed, natural lifestyle vibe that celebrates the feeling of being together. PAT also released a father-and-daughter film that chronicles everyday life, plus a “lifelong friends” installment that captures the effortless chemistry between old pals.
Through the ‘PAT Collection,’ the brand spotlights signature pieces—silket knits, sweaters, linen, premium cotton, and rib moon-fit pants. Each item is crafted to enhance the fabric’s natural qualities, improving both comfort and finish.
The main lines, including the collection, are organized around three TPOs: formal, everyday, and active. Expect everything from restrained, tailored silhouettes to relaxed casual looks for daily life and travel, as well as hybrid styles designed with function and movement in mind. Overall, the collection reflects PAT’s comfortable, ageless brand sensibility.
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