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SJ Group (CEO Lee Ju-young) and Denmark’s ECCO have teamed up to drop a limited-edition golf shoe collection: ECCO GOLF APPAREL’s NEW ECCO FASHION PACK, available exclusively in Korea.
The NEW ECCO FASHION PACK, created with global footwear leader ECCO—best known for its signature golf shoes—is a true “KOREAN EXCLUSIVE,” sold only at ECCO GOLF APPAREL stores.
Until now, ECCO GOLF APPAREL has focused mainly on apparel in the Korean market. This collaboration with ECCO Global marks a category expansion: the brand is answering customer demand for golf shoes while aiming to boost sales alongside its existing golf-wear lines.
Launched on February 25, the limited NEW ECCO FASHION PACK includes three men’s styles in eight colors and two women’s styles in five colors. A pre-order promotion that started on February 9 at the ECCO GOLF APPAREL online store sold out within two weeks, signaling strong interest.
The standout pieces are the NEW ECCO FASHION PACK BIOM C4 and H5. The C4 blends top-tier breathability and performance with a clean look that works off the course, too. It uses Gore‑Tex for moisture protection and BIOM Natural Motion technology to bring your foot closer to the ground, improving grip and helping add distance. The H5 features an outsole inspired by the Scottish Highlands and a breathable mesh upper to maximize ventilation.
To celebrate the launch, ECCO GOLF APPAREL is hosting “ECCO Day,” an in‑store customer experience program in mid‑March at Shinsegae Department Store’s Gangnam and Centum City locations. The events will include media pros and G‑Tour pros from the 2026 Team ECCO, such as Park Jin‑yi, Ahn Ye‑in, Moon Tae‑hwan, Kim In‑young, Seok Ji‑woo, and Shin Ji‑yoon. The brand is also running back‑to‑back promotions, including golf shoe giveaways, via its official online store and Instagram.
ECCO GOLF APPAREL launched in 2024 under SJG PLUS, a joint venture formed by Denmark’s ECCO and SJ Group (the company behind Kangol, Kangol Kids, and Helen Kaminski). You can shop the line at the official online store and in select department stores, including Shinsegae Department Store (Gangnam) and Lotte Department Store (Jamsil).
Hankyung Money Online News Team reporter moneynews@hankyung.com
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