Beanpole Golf unveils fresh product photoshoot with new brand identity, introducing the innovative ‘B Under Line.’
Hazzys Golf debuts its first ‘Royal’ series, setting the tone for the 2026 season.
Beanpole Golf announced on February 9 that it’s set to reveal a stunning photoshoot featuring new products that embody its revamped brand identity (BI) and logo.
Samsung C&T’s fashion arm has given Beanpole Golf a chic makeover with the ‘Playable Classic’ concept, rolling out a sleek new logo.
Beanpole Golf’s fresh symbol cleverly weaves together the brand’s initials B, P, and G, evoking a bird’s-eye view of a golf bag. This design artfully captures the multifaceted allure of golf and the essence of premium golfwear.
Alongside the logo reveal, Beanpole Golf introduced the ‘B Under Line’ through a captivating photoshoot, showcasing products slated for this spring. The B Under Line is all about performance, engineered to keep golfers in top form on the greens.
Beanpole Golf plans to position the B Under Line as a star player alongside its beloved Heritage Line.
LF’s upscale contemporary golfwear brand, Hazzys Golf, launched its inaugural ‘Royal’ line collection, dubbed ‘Royal Navy Wave,’ on the same day.
This collection marks the debut series embodying the ‘Royal’ theme, Hazzys Golf’s central inspiration for 2026.
Hazzys Golf aims to reinforce its premium image with upcoming series like ‘Royal Sports Club’ and ‘Royal Capsule.’
The collection offers a modern spin on the deep ‘Navy Blue’ inspired by British Royal Navy uniforms, capturing the laid-back vibe of yacht and coastal living.
The designs cleverly incorporate naval uniform elements into golfwear, while prioritizing functionality for the dynamic nature of golf. Lightweight yet durable materials enhance comfort and maintain shape, ensuring optimal mobility on the course.
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