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How BTS Turned Las Vegas Red for Their Record-Breaking Concert

Daniel Kim Views  

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BTS launched a citywide tie-in campaign called BTS The City: Arirang—Las Vegas ahead of their Las Vegas concerts. The campaign began on the 20th (local time) and drenched the city in red, the signature color of their new album Arirang. Landmark hotels up and down the Strip glowed in red, and major resorts synced fireworks to BTS songs, turning parts of the city into a festival. All four Las Vegas shows sold out, and more than 60,000 people attended the opening concert on the 23rd (local time). [Footage provided by HYBE] #BTS #Bangtan #LasVegas Yonhap News TV inquiries and tips: KakaoTalk/Line jebo23 Lee Hwa-young (hwa@yna.co.kr)

Daniel Kim
content@tenbizt.com

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