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[MyDaily = Reporter Han So-hee] Broadcasters and college organizers are continuing to court singer Lee Chae-yeon, underscoring the growing buzz around her.
According to her agency, Day One Dream, Lee wrapped promotions for her fourth mini-album, Till I Die, and has since maintained a packed schedule across web content, television and college festival stages.
She’s been particularly visible on YouTube and in broadcast media. Lee has guested on a string of popular programs — including Jim Jong-guk, Gadis, Anyway, I Came to Talk and Let’s Have Some Wine — where her offstage, candid charm and easy humor contrasted with her fierce stage persona. Viewers have praised her sharp wit and natural variety-show instincts, dubbing her a rising entertainment prospect.
She’s also stood out on music shows. On the 15th, Lee appeared on The Seasons episode Sung Si-kyung’s Eardrum Boyfriend, delivering solid live vocals and a powerful performance that reaffirmed her reputation as an all-around artist.
Rising public interest has translated into more college festival bookings. On the 13th, Lee ignited the crowd with a passionate set at Duksung Women’s University’s 2026 Geunhwa Festival, “Youth.” She’s scheduled next at Dongguk University on the 20th and at Sungkyul University on the 27th, where she’ll meet fans and student audiences.
Since changing agencies, Lee’s first comeback has landed on the charts and spawned a viral challenge. With offers continuing to pour in, she’s expanding her activities and entering a new peak in her career.
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