What to Expect from Everland Day: Meet Reshi and Agilion at Suwon World Cup Stadium!
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Red Panda ‘Reshi & Friends’ Meets Mascot ‘Agileon’
‘Everland Day’ at Suwon World Cup Stadium on May 25
Everland is teaming up with the Suwon Samsung Bluewings on a character collaboration. The initiative aims to deepen fan engagement by pairing Everland’s red panda property ‘Reshi & Friends’ with Suwon Samsung’s mascot ‘Agileon’ to deliver story-driven content, limited-edition merchandise and stadium activations.
Everland said on May 14 that the collaboration centers on a story in which Reshi first encounters soccer and eventually grows into a Suwon Samsung player. The narrative will also follow the team’s campaign to earn promotion.
The content is being released as a webtoon and has been rolling out in stages on Everland’s and Suwon Samsung’s official social channels since May 7. In the series, Reshi trains under Agileon as he learns to play. Fans have been responding to the character pairing on social media.
Related merchandise will hit shelves alongside the content. About 20 items — including plush toys and key rings featuring Reshi and Agileon, as well as cheering scarves, headbands and umbrellas — will be available. Everland will set up a dedicated Suwon Samsung merchandise area, and some products will be sold as limited editions.
Both parties will host on-site events. The Suwon Samsung home game at Suwon World Cup Stadium on May 25 will be presented as ‘Everland Day,’ with photo opportunities and a decibel-meter fan-cheering program at the stadium. Agileon is also scheduled to visit Everland later this month to meet fans.
Everland has been expanding projects that pair its intellectual property with sports, previously collaborating with the KBO (Korea Baseball Organization) and the Samsung Lions on character merchandise and content.
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