Ailite’s ‘It’s Me’: The Catchy Techno Hit That Defines Your ‘Bias’!

[TV Daily Reporter Kim Jin-seok] The group ILLIT is staging an endearingly competitive bid to be someone’s \”favorite,\” capturing the attention of fans around the world.

At 6 p.m. on the 30th, ILLIT (Yuna, Minju, Moka, Wonhee, Iroha) released the music video for \”It’s Me,\” the title track from their fourth mini-album, MAMIHLAPINATAPAI, on the HYBE Labels YouTube channel.

The video follows ILLIT as they scramble to hear the coveted answer, \”You’re my favorite.\” They pop up at unexpected moments, casting longing looks at the camera and doing everything they can to claim attention beyond the screen. The members’ natural, expressive faces—capturing the emotional highs and lows of falling for someone—are a highlight.

A lively, inventive dance-battle sequence provides visual delight. Clad in taekwondo uniforms, the members square off with serious expressions, resolving their rivalry through dance in a display that underscores their quirky, spirited charm.

The group choreography unfolds with densely packed, distinctive moves that concentrate ILLIT’s energetic punch. The signature \”magical girl\” hand gestures paired with rhythmic steps form an irresistible hook that invites imitation. Extreme camera angles and rapid cuts that shift with the choreography feel like part of the performance itself, deepening the viewer’s immersion. ILLIT’s visual transformation also turns heads; they project a trendy edge with a sporty yet kitschy fashion sensibility.

The title track \”It’s Me\” leans into techno and confidently declares, \”I’m your favorite!\”—a bold statement that captures the moment after a first date when people begin to define what they mean to each other. The song highlights ILLIT’s assertive side, with members openly and energetically expressing their affection. A hard-hitting hook leaves a lasting impression after a single listen, and witty lyrics add a dopamine-fueled kick.

ILLIT begins music-show promotions on the 30th with Mnet’s M Countdown. On May 5, they will celebrate the mini-album release with the \”ILLIT Seoul Children’s Grand Park Festival.\”

[TV Daily Reporter Kim Jin-seok news@tvdaily.co.kr/photo courtesy of Belift Lab]