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Top-Class Masters 2026: How Mercedes-Benz Elevates Customer Experience with Golf

Daniel Kim Views  

Translation result한성자동차 [Herald Economy — Reporter Jeong Kyung‑su] Hansung Motor, the official Mercedes‑Benz dealer, hosted an exclusive golf event for its top‑tier members.

The company said on May 14 that it held TopClass Masters 2026 at Anyang Country Club in Gyeonggi Province on May 11.

The invitation‑only event was for the highest tier of the company’s integrated membership program, Club Hansung. Organized as a pro‑am, customers were paired with players from the Korea Ladies Professional Golf Association (KLPGA); 20 teams took part.

Ambassador and pro Park Jin‑yi attended, along with pros Kim Ga‑hee and Lee Yul‑rin. Participants received one‑on‑one lessons on putting and approach shots and joined talk sessions where players discussed their tour experiences.

The program included customer activities such as team driving‑distance contests and on‑green success challenges. Partner brands across home healthcare, fashion and eyewear also exhibited at the event.

During the tournament, Hansung Motor provided complimentary vehicle inspections for participating customers, with professional technicians checking cars while players were on the course.

“TopClass Masters is designed to offer customers a distinctive experience with the brand, beyond a simple golf tournament,” said Kim Marco, CEO of Hansung Motor. “We will continue to expand differentiated programs tied to customers’ lifestyles through Club Hansung.”

Daniel Kim
content@tenbizt.com

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