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Women at a matchmaking agency say they increasingly prefer men with a “tofu” face — a pale, clean-looking complexion. Korean actors often cited as examples include Choi Woo‑shik, Jang Dong‑yoon and P.O.
On the 8th, matchmaking agency Gayeon reported that more of its female members now favor the neat, soft “tofu” look over bold, chiseled features. The number of women listing tall height as a key requirement has also risen.
Male members, who once leaned toward more compact partners, have shifted their preference to taller, slimmer women. Demand has grown for taller women with a fresh, natural appearance.
The selection criteria themselves have changed. Men used to prioritize looks, but an increasing number now weigh professional ability and occupation alongside appearance. Women, meanwhile, are broadening their preferences beyond career credentials to include appearance and height.
Both men and women emphasized stability — in personality and employment. Men said they want partners who are bright, positive and quick to smile. Women expressed a preference for men who are emotionally steady, calm and considerate.
On occupational preferences, men tended to favor public-sector jobs such as civil service and state-run companies, likely because those employers typically offer stronger parental leave and welfare benefits than private firms. That suggests many male members want spouses who can continue working steadily after marriage. Female members likewise preferred jobs that promise stable income, including professional roles, large and mid-sized companies, and public enterprises.
Finally, while men historically preferred younger partners, they are increasingly willing to accept women who are one to two years older if those women are accomplished. Conversely, as women become more active socially and economically, they are less likely to depend on an older partner’s financial support.
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