Discover the Future of Beauty: THOME’s Exclusive Showcase at Tokyo’s K-Beauty Select Store

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At Home’s aesthetic brand THOME announced on April 2 that it will participate in the “K-Beauty Select Store” in Tokyo through the 13th. (Provided by At Home)

The 12-day pop-up is being held at the Yodobashi J6 building in Omotesando, Tokyo’s hub for luxury shopping and beauty trends. Organized by beauty-creator business group Leferi, the “K-Beauty Select Store” is the largest global beauty retail format to date, and THOME is joining as a core brand showcasing only products vetted and recommended by leading Korean beauty creators.

THOME is operating a large main booth in the first-floor premium zone that’s twice the size of a typical booth, designed to draw local consumers’ attention. With 11 major Korean beauty brands participating, THOME secured a central, symbolic spot to deliver a distinctive brand experience and establish a base for expanding local touchpoints.

At the select store, THOME is featuring its droplet ultrasonic device, THOME The Glow Signature, along with two Skin Boost Ampoules formulated with hyaluronic acid and collagen. These hero products are expected to attract interest from beauty professionals and consumers alike. The device uses intersecting ultrasonic vibrations to deliver energy deep into the skin, improving elasticity, hydration, and radiance simultaneously.

More than 1,000 creators—including top Leferi-affiliated beauty creators LeoJ, Minsco, and Kim Seupseup, as well as major Japanese influencers—are scheduled to visit during the pop-up. THOME plans to leverage these interactions to broaden its presence in Japan and build consumer trust.

Hands-on experiences for local shoppers are also planned. The brand will run locally tailored participation programs—such as a scratch-off lottery and a social media posting campaign—to fuel fandom and engagement.

At the same time, THOME is extending the pop-up’s momentum online by launching sales channels in Japan. The brand has opened an official store on Qoo10 and will offer a free boost ampoule to customers who purchase during the pop-up. Through coordinated online and offline marketing, THOME aims to rapidly grow its footprint in the Japanese market.

A THOME spokesperson said, “It’s meaningful to showcase THOME The Glow’s droplet ultrasonic technology firsthand in Omotesando, the center of Japanese beauty trends. Participating in this select store, paired with our entry into major online channels, will be an important step toward becoming a global brand.”